Growth Identification and Profiling
A rigorous growth strategy identification and profiling process is a prerequisite to ensuring the optimal strategy design. This first phase usually begins with an industry overview and trend analysis which identifies the critical drivers within a particular industry, which provides focus to strategy development sessions.
It is not uncommon to have a group of 10-15 individuals generate over 200 growth ideas during the course of a productive scenario planning session. Once the ideas have been generated, an affinity mapping technique is applied to eliminate redundant and similar growth strategies. The iterative nature of the technique encourages a broader characterization of markets and results in a set of emerging and distinct growth strategies. Each growth strategy candidates then should be profiled in detail, including the potential financial impact and execution options.
to be continued >> Core Capabilities Assessment (CCA)
