Core Capabilities Assessment (CCA)
A Core Capabilities Assessment (CCA) is critical to the development of a robust strategy. Its impact on growth strategy selection cannot be underestimated; successful growth strategies effectively leverage a company’s core capabilities. Capabilities can be defined as any potential source of competitive advantage and, for example, may include competencies (skills and processes), assets and special relationships.
At the end of the assessment, you should be able to precisely answer questions such as “what are the company’s most differentiated and strategic capabilities?” and “what are your most critical product and service offerings?” For the CCA to be realistic and credible, it is important to get different perspectives on the business. To this end, the assessment should involve customer assessment, self-assessment, competitor case studies and secondary research.
to be continued >> Growth Strategy Evaluation and Selection
